06 July 2016
The digitisation of private banking in Italy
The financial institutions have adjusted their service and relationship models by integrating digital interaction and communication tools for private banking customers, writes Alberto Cuccu, chief product officer at Objectway.
In Italy, the digitisation of banking services has for many years been focused primarily on propositions aimed at retail customers (such as payment services or home banking).
The management of large assets had lingered in the past, anchored to a traditional way of managing the relationship between the client and the private banker through face-to-face meetings and without the aid of any collaborative, digital communication solutions.
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